For this episode I'm talking to my friend Troy Woolery, a man I've gotten to know over the past several years as a man of integrity, honor, and perseverance.
Troy is the Director of Digital at Vaco in Cincinnati, OH. Troy has spent the last decade working to shape user experiences for some of the world’s most recognizable brands and products. Prior to his current role, Troy has served as senior UX lead for both Procter & Gamble (Cincinnati, OH) and Kroger Digital (Cincinnati, OH). Previous to the enterprise work at P&G and Kroger, Troy was Associate Director of UX at Grey Midwest (Cincinnati, OH) where he led UX initiatives for Abbott Nutrition, Smuckers, P&G, Conagra Brands, and Pro Football Focus.
In his free time, Troy enjoys spending time with his wife, three children (13, 11, and 8), their dog, and reading, watching rugby (played three years in college as flanker), listening to old blues records, exercising regularly, and reading both fiction and non-fiction. Troy hopes to one day publish his fictional material, which he has been working on since his high school days.